BORN in Elmhurst Hospital, Queens, NY to Dominican immigrant parents who wanted me to be a Lawyer, Doctor, or something more "promising". My family and I lived in Queens Bridge Projects (unfortunately after the high point of the old-school hip-hop era) where my brother exposed me to Photoshop and other creative software at 9 years old to the detriment of my parent's dreams. (It's okay as I proved to do just fine later in life.)
Later, I lived in Washington Heights, Woodside, East Village, Bushwick, Brooklyn... And now... I'm in New Orleans, Louisiana living amidst the beautiful luscious subtropical plants and smelling their gorgeously delicious aromas.
I'm an up-for-the-challenge visual problem solver with a trippy history of projects through agencies, boutique shops, and my own entrepreneurial efforts, for clientele such as: Bud Light , Climate Leadership Council, Delta, Duracell, McDonalds, Dos XX, Sony Music's RED, Uptown Magazine, Jaguar, The National Association of Hispanic Real Estate Professionals, Johnnie Walker, Crown Royal, and then some.
I've been around the block for a while! I have held a variety of roles and experiences at companies like the famed and celebrated titan Wieden + Kennedy, as well as G2 Direct & Digital (a division of what is known as Grey Group), FCB Global, Havas, Razorfish, Publicis, Nice Shoes, ViacomCBS (now Paramount).
I'm a proud alumnus of the The High School of Art & Design, NYC where I studied Communication Arts (Video, Film Photography, Advertising). I had an amazing high school internship training experience at Center for Arts Education which placed me at highly acclaimed Rockwell Group (an award-winning, 250-person interdisciplinary architecture and design firm) for a semester.
Brief history of my professional beginnings. I went to Parsons, The New School for Design for the Design & Management Program for about 2 years where I was exposed to an abundance of design literature, thinking, marketing and advertising insights. While at Parsons I interned at Euro RSCG 4D World Wide (a division of what is now Havas) in the Creative and Technology departments, designing and eventually learning front end web development basics. Later, I was hired as their first Quality Assurance employee. My first swing as a creative professional in the industry soon came to be as an Art Director at G2 Direct & Digital (GREY). From there I continued various creatively oriented pursuits.