Wireframe navigation revamps and suggestions for the home site in hopes to simplify navigation and hierarchy in design. 
Below, I introduce the idea of a hamburger menu for filters and features that may be secondary to goals of Vitamin Shoppe. I also thought of playing with the idea of applying alert indicators, especially for returning visitors, that would help call out to focus on for those invested in the culture of the Shoppe (blog, health goals.) A feature now more popular on the web/rising in popularity at the time.
Home page cleanup / revamp & video integration suggestion

Revamping the Video Gallery
Below, revamping the Video Gallery according to a Bright Cove template
iOS app ecommerce design for the V Shoppe

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